In a limited edition of fifty 100ml bottles, the Apocalypse fragrance is encased in a bespoke box with signed inserts and a label designed by Steve Carroll. On unwrapping the Apocalypse, you will be met with a secondary scent that has been carefully laced into the lining of the box.
To spray or not; is it Apocalypse now or do we savour it later?
Apocalypse has travelled the world, weaving its scent into multiple lands. As a result, it has received wide public attention in art and mainstream press; notably it was a question on the BBC panel show, QI (Series O, Episode 5 – Odorous And Odious), and was the subject of an article in the New Yorker magazine (The literal stink of the Trump Apocalypse, Daniel Wenger January 26, 2017).
The perfume is held in private collections but also in Reed College Library Archive, Portland, Oregon USA and The Bible Museum in Australia.